Searching for Fame
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The Hollywood 'Walk of Fame.' Madame Tussaud's Wax Museum. The Post Office's 'Most Wanted' wall poster. And now, the Rollyo 'High Roller' searchlist. What do all these have in common? Well, getting into one of the above venerable institutions means that you've made it - you're a star!
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Only one problem, though: They don't just put anyone on the Walk of Fame or in the Wax Museum. You have to actually do something fameworthy in order to get into these big deal institutions. The same goes for the Post Office wall - you've got to pull off a real fancy caper in order to get on the top ten bad guy list. They won't include just any old crook in that most exclusive club (believe me, I've tried!).
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But that Rollyo thing - that might be the 'in' simple folk like us need in order to become part of the wonderful world of celebrity. Rollyo, for those who may not know, is a Web service that allows you to create your own personalized search engine on any subject under the sun - and at the same time, associate with the likes of big shots like fashion designer Diane von Furstenburg, political commentator Arriana Huffington, and media digerati Jeff Jarvis, to name just a few - and become a High Roller, just like them!
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With its billions of sites, the Web has become the natural place to turn for information about nearly any subject. Large search engines like Google and Yahoo have their little search bots running 24/7, gathering data on sites and reporting back to The Database, which you tap into when you conduct your search. Unfortunately, though, finding what you need isn't always so easy. The data you need is definitely out there - the problem is getting to the right site, ferreting out the useful Web pages from the ones that might mention the term you searched for, but in a totally useless, completely irrelevant context.
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But if you use Google or Yahoo to search for the story, there's no simple to tell those search engines 'check only in the most relevant Web sites and ignore the ones that would be unlikely to carry local Israeli news.' That's where Rollyo comes in; Rollyo allows you to 'roll your own' search engine, ensuring that only the most relevant sites are searched - and the most relevant information returned.
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Besides creating search engines, you can also check out those created by other users and add them to your account. And don't forget that fame thing; if you put together a really cool search engine used by many other Rollyo folk, you too can join the ranks of other high rollers like actresses Rosario Dawson (Rent) and Debra Messing (Will and Grace), astronaut Russell Schweikart (Apollo 9), and author Brian Greene (The Fabric of the Cosmos), among others. Forget Hollywood - with Rollyo, you have a much better chance of getting into the celebrity pages. And even if you don't you'll save yourselves gobs of time using your new, slim and trim customized search engine!
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